6 years of marketing experience including brand and integrated marketing communication strategy, advertising and promotion, public relations and media, event management, digital marketing, channel marketing, strategic alliance and customization project. 4 years of experiences in APAC market and cross-cultural communication skills gained in northface outlet, a Fortune 500 multinational. Able to work in a high pressure and dynamic environment. Willing to relocate/ travel.
Career Objective:
1. Planed and managed brand and marketing communication strategy, budget and activities (incl. ABL/BTL) for APAC, including north face outlet, India, Southeast Asia and Australia2. Developed and drove regional joint marketing programs with Microsoft, operators, vendors and channel partners in APAC 3. Initiated and implemented strategic branding business alliance with worldwide top brands:- Mercedes - Benz C-Class and ASUS P526 co-branding program- Piaget endorsed ASUS Z801 luxury leather mobile in press event and advertorial- LANVIN allied with cheap northface jackets P525/J208 in design, advertisement, and boutique display*Achievements:1. Indian market share increased from 3 % to 15% in Smartphone market in Y082. ASUS ranked top 3 in Smartphone market in India, HK and Thailand in Y083. ASUS handheld products exposures grew 50% in Y084. ASUS mobile phone became No.1 of Taiwanese brand in Taiwan in Y06 (GFK data)5. Promoted ASUS brand image and drove up sales 20% through cross-over projects
the music of sadness
the strings of the lingering heart
the seagulls and the waves
Her wishful face
haunts my dreams
